Heidi Elnora

Founder | CEO

Heidi Elnora is an Alabama-based wedding dress designer, female entrepreneur, television personality, industry leader, and most importantly, wife and mother of three children, Jack, Bo and Eleanor. Heidi’s journey began upon graduation from the Savannah College of Art and Design in 2002 where Heidi was taught the couture techniques of the fashion industry. Upon graduation, Heidi was offered a position as an assistant designer at Carters, Inc. in Atlanta. While in Atlanta, Heidi auditioned and was selected for the 2nd season of Project Runway. In 2006, Heidi decided it was time to turn her dream into a reality. She moved back home to Alabama and created her company, heidi elnora.

Heidi’s trademark brand, Build-A-Bride™, reflects Heidi’s raw, Southern heritage, and appeals to a wide range of brides. Through a customizable design process, each dress transcends traditional wedding dress options, allowing brides the ability to have ownership in designing the most cherished garment they will ever wear--their wedding dress. Heidi’s dresses are recognized for their progressive simplicity, fine attention to detail and warm feminine relevance. Each dress is a direct reflection of our company’s commitment to quality construction, down to each hand-sewn stitch and detail. Designed with careful consideration, our dresses are elegant, delicate and full of life.

With over 15+ years of bridal industry experience, Heidi has dressed thousands of brides from across the globe. She has sold wholesale to over 30+ stores nationally and internationally, including Nordstrom for 5+ years. She has had an internationally acclaimed reality tv show entitled, Bride By Design, that aired on TLC while showcasing the Build-A-Bride™ collection. Heidi’s work has been featured in numerous media outlets including: The Today Show, The New York Times, Glamour Magazine, Inc.com, Martha Stewart Weddings, BRIDES Magazine, The Knot, The Huffington Post, Southern Living, Inside Weddings, to name a few.

Over the years, Heidi has noticed a change and shift in the way women shop for their wedding dress. They want a more personal and convenient approach. This is where Build-A-Bride™ comes in. Though Build-A-Bride™ was conceived in 2008, it was not until January 2, 2018, after years of planning, tweaking, and editing the line that the brand came full circle. As of today, Heidi Elnora has created the FIRST “Direct to Consumer, In-Home Bridal Boutique Experience” (IHBBE - for short) through her highly acclaimed and sought after Build-A-Bride™ collection. On October 4, 2019 Heidi added a new edition to the Build-A-Bride™ family with her first line of flower girl dresses, Paperdolls.


Sadie Sturdivant

Partnership Manager | Recruiting Associate

Sadie is originally from Montgomery, AL, but graduated from Auburn University! She is a natural born leader and found her passion for serving people in college. She was sorority president of 300+ women which entailed planning events, managing budgets, leading them through recruitment, and coordinating with staff at Auburn University. Sadie also had the honor of being voted Miss Homecoming which gave her a platform to contribute to the student body and help people in the Auburn community. She recently got married this past June to her best friend! And that is how her Build-A-Bride™ journey began. She designed and customized her own wedding dress and fell in love with the whole experience so much so that she felt the Lord calling her to work here and serve other brides in the same way. Sadie was recently promoted because of her tremendous success during her first year and is responsible for Build-A-Bride™ recruiting, partnerships with the Build-A-Bride™ flower girl dress line, Paper Dolls and sales. Most importantly she loves sharing her gifts to service people.


Elizabeth Singleton

Production Manager | Customer Service Specialist

Born in Florida, raised in Alabama, Elizabeth has been passionate about the fashion industry and serving people for as long as she can remember. So, naturally she studied Apparel Design at the University of Alabama. She met Heidi after graduation through her other fabulous company, Birmingham Fashion Week. She entered her Emerging Designer Competition where she had to design, sew, and style a capsule collection from scratch. It was tough, but she WON! Heidi and her team believed in her talent so much that they offered her an internship. There she started learning the production side of fashion, and more couture sewing techniques. She continued to study fashion in New York with a design internship at Rebecca Minkoff focusing on women’s Ready to Wear and Computer Aided Design. While in New York Elizabeth got a call from Heidi letting her know that Heidi was casted for her very own show on TLC, Bride by Design! So, Elizabeth flew back to Alabama to be apart of the show and began working for Heidi. Fast forward five years and Elizabeth is now the Production Manager, Associate Designer and Customer Service Manager! She truly loves being apart of such a special time in a woman’s life, and have a career that brings her so much.


Brittany Massey

Associate Creative Director | Executive Beauty Editor

Brittany Benton Massey from Birmingham, Al grew up loving all things fashion. She is a mother of three and wife to a Pastor. She started school in Fashion Design at University of Alabama, but shifted to Cosmetology to purse a freelance career in hair, makeup and styling. She meet Heidi ten years ago during Birmingham Fashion week and has worked with her ever since. Brittany styles and directs promotional and editorial photoshoots for Build-A-Bride™. Most recently Brittany has also taken on the role of Build-A-Bride’s Executive Beauty Editor where she will create and direct all beauty content for the brand. She is looking forward to showcasing trends, tips, tricks and products for Brides.


Anna Katherine Baxley

Operations Associate | Sales Leader

Anna Katherine was raised in Tuscaloosa, AL and is a graduate from The University of Alabama (Roll Tide!). She has always been passionate about serving her community and others so she interned in Washington, DC throughout college with hopes of pursuing a career in politics. After graduation, Anna Katherine moved to DC to work for the Republican National Committee. While at the RNC, Anna Katherine played an integral role in planning national events and meetings during the 2016 election cycle. In addition, she aided in executing 11 nationally televised Presidential Primary Debates and numerous events surrounding the Republican National Convention in Cleveland, OH and the Presidential Inauguration. Following Anna Katherine’s success at the RNC, she had the honor of serving as the Receptionist of the United States (ROTUS) at the White House. In her role, she oversaw daily operations in the West Wing, executed over 150 events for the President and Vice President, and served as the official hostess for the West Wing. She had the opportunity to entertain and converse with Cabinet members, foreign delegations, international business leaders, and celebrities. You could say Anna Katherine can talk to anyone! Anna Katherine recently married her high school sweetheart, Jake and moved home to Alabama. While dress shopping, she met Heidi and created a Build-A-Bride dress that showed off her southern style and personality! She loved her experience and the Build-A-Bride concept so much that she joined the Build-A-Bride team shortly after as a Bridal Curator. She loves serving brides and giving them an amazing experience like Heidi gave her as a bride!