Cheryl Eder | Huntsville Bridal Curator™

Book with Cheryl:


Hey there! I’m Cheryl. I am an Ohio native (Go Bucks) but 13 years ago a new job opportunity for my husband brought us to the Huntsville area. I am also a mother to a son and daughter, both recent graduates from Auburn (War Eagle)!  I know, I sound like I can’t make up my mind! I am a Physical Therapist Assistant for over 25 years providing therapy to babies as young as 6 weeks old and to our 100 year “young at heart” folks. I absolutely love my patients and get great satisfaction in their physical gains.

My friends describe me as a giver, a quiet soul and a little OCD when it comes to organization. Some call it being a control freak but I call it being a planner! I love to travel especially if it’s to a beach and spending time with my family and friends.  Family is everything and you never know how much time you have left with them!

Since my kids are out of college and onto their new careers, I have this wonderful opportunity to pursue my love for the bridal industry. I love everything about it! My husband and I have often thought about renewing our vows and wearing one of Heidi’s designs would be a dream come true. I’m a helper at heart and can’t wait to be assist my brides in designing their perfect gown and share in that special time of excitement. Every woman deserves to feel beautiful especially on her wedding day.


Felicia Lane | Huntsville Bridal Curator™ / Social Media Manager

Book with Felicia:


I'm Felicia and I'm your north Alabama curator. I'm a lover of Mexican food, college football Saturdays (specifically in Tuscaloosa), tear-jerker romance movies, party planning, and live music. I'm an Alabama native and have lived here all of my life. I am a planner through and through, in everything that I do. Which is crazy because I also love to be spontaneous. I guess the best way to describe it, is that I'm down for a spontaneous trip or idea and will have the time of my life, but if I know about it in advance, there will definitely be a planned out itinerary! I am a firm believer that love and laughter make the world go 'round. Laughing is one of my favorite things to do, but there will probably be a snort or two involved when it happens. I feel most like "myself" while in a group of people instead of by myself, and you will always find me in the front row, packed in tight, part of the crowd at a concert. In the words of Kenny Chesney, "I live to love and laugh a lot, and that's all I need". 


Sadie Sturdivant | Huntsville Bridal Curator™

Book with Sadie:


Sadie is originally from Montgomery, AL, but graduated from Auburn University! She is a natural born leader and found her passion for serving people in college. She was sorority president of 300+ women which entailed planning events, managing budgets, leading them through recruitment, and coordinating with staff at Auburn University. Sadie also had the honor of being voted Miss Homecoming which gave her a platform to contribute to the student body and help people in the Auburn community. She recently got married this past June to her best friend! And that is how her Build-A-Bride™ journey began. She designed and customized her own wedding dress and fell in love with the whole experience so much so that she felt the Lord calling her to work here and serve other brides in the same way. Sadie was recently promoted because of her tremendous success during her first year and is responsible for Build-A-Bride™ recruiting, partnerships with the Build-A-Bride™ flower girl dress line, Paper Dolls and sales. Most importantly she loves sharing her gifts to service people.


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