Cheryl Eder | Huntsville Bridal Curator™

Book with Cheryl:

Hey there! I’m Cheryl. I am an Ohio native (Go Bucks!), but 13 years ago a new job opportunity for my husband brought us to the Huntsville area. I am a mother to a son and daughter, both recent graduates from Auburn University. I have been a physical therapist assistant for over 25 years and provide therapy to babies as young as 6 weeks old and to our 100 year “young at heart” folks. My friends describe me as a giver, a planner, and a quiet soul. I love to travel and spend time with my family and friends. 

Since my kids are out of college and onto their new careers, I have this wonderful opportunity to pursue my love for the bridal industry. My husband and I have often thought about renewing our vows, and wearing one of Heidi’s designs would be a dream come true. I’m a helper at heart and love to assist my brides in designing their perfect gown. Every woman deserves to feel beautiful, especially on her wedding day.


Felicia Lane | Huntsville Bridal Curator™ / Social Media Manager

Book with Felicia:

 Hi, I'm Felicia! I was born and raised in Cullman, Alabama and am a graduate of The University of Alabama. I am the ultimate party planner and have planned numerous events throughout the state, including a Build-A-Bride™ runway show with over 300 attendees. I work with brides in our Huntsville and North Alabama market and manage the Build-A-Bride™ social media accounts.

I'm also a lifestyle photographer and capture anything from engagements to adventure sessions. In my free time, you can find me at a live concert, watching tear-jerker romance movies, or rooting for college football (specifically in Tuscaloosa!). I love to be surrounded by people and laughter, and I aim to make every bride I work with feel like a close friend.


Sadie Sturdivant | Huntsville Bridal Curator™

Book with Sadie:

I'm Sadie and am originally from Montgomery, AL. I consider myself a natural born leader and was sorority president of 300+ women, which entailed planning events, managing budgets, leading recruitment, and coordinating with staff at Auburn University. I also had the honor of being voted Miss Homecoming, which gave me a platform to contribute to the student body and help people in the Auburn community.

After college, I married my best friend and personalized my own wedding dress with Build-A-Bride™. I fell in love with the whole experience so much so that I felt called to serve other brides in the same way. Most importantly, I love sharing my gifts to service people.